2016 Web design trends to follow
A short and sweet pre-digested compost of what you need to know for the upcoming year when developing your next training website (or any website for that matter)!
No, I am not a designer. Not by the title at least. But, I’m a marketer and I like writing about what I see coming up as web design trends, elements that in the end influence any digital marketing campaign, and at a specific level, the way your content is perceived by your targeted audience.
I do not have a crystal ball to see into the future, nor am I a visionary of web design – although that would be pretty nice. However, I read a lot. And that’s because I simply love web design – and strongly believe marketers cannot work properly without thinking about web design. I am not re-inventing the wheel here, but I am sharing with you a pre-digested compost (a lot of digestion going on here) of what I believe are some nitty-gritties for the year(s) to come.
& I hope that this will make a good and useful condensé for you guys!
Captain obvious trends
These are the “well, duh!” trends. Little snippets of truth that everyone should pay attention to (the other less obvious, to come in a future post).
No matter the industry, the type of product of service you offer – think (relevant) content, eat (updated) content, dream (valuable) content. And think about your design while assessing where you are heading to in terms of content, as it will impact the structure, the navigation, and of course… the design. Do not think design before content. Nor after either. They have to be linked to each other.
Read more: here
I strongly believe that having a website working on mobile devices/screens is not a trend anymore. It is there, now. And it is not an option.
Supported by the use of modular grids, card and tiles, SVG, - you name it, websites need to adjust to all screen sizes. Web design moves, has to be adaptive, and, moreover, fast to load!
More: here, here, here, here and here
3. Material design and Typography
To emphasize on certain elements, designers integrated depth in their flat design. Material design, and the minimalism used in many websites increase the importance of the typography used by designers. Much effort is put in finding the right fit –keeping in mind the right balance with tone, font adaptation on the various screens and devices, as well as load speed. Easy game, isn’t it?
Read more: here, here, and here
4. HD photography and moving images
Proliferation of HD screens and evolution of means of communication came along with HD images. Static and moving HD images (call it cinegraphs, or HD gifs, or…well you see what I am talking about), or even large HD video backgrounds that I classify in the same category (please do not bully me for this) are largely used. The problem is: everyone is doing it and we came to a point where no one stands out anymore with a large and full width background image/video.
5. Storytelling/ Personalized User Experiences/Internet of Me
As companies have been using storytelling conscientiously -or not- for a long time, the story was implicit to the company’s presentation. Now, more and more companies attract users attention by focusing mainly on the story, and secondly on the offer and/or the brand. Engage the user first through a personalized experience, get them know you second. And make each users’ journey different!
Read more: here, here, and here
Of course, everything I mentioned abovehas to be put in your own context, and the way you build, design, and share your digital assets will depend much on who you want to reach with your website. They might not all fit with you own needs, and each use should be done wisely!
However, knowing the trends is important as it allows you to better question your choices and evolve while surfing on the net.
Hope you enjoyed reading those few lines, and looking forward to hear your thoughts on what will be next on the web!