Designing information is quite a job! You have the client's vision, you have your employer's vision and you juggle with both while trying to top it off with some design principles and standards that made you love your job in the first place. But what about your target audience? What about its rights to access and understand the information being communicated?
Raise your hand if you’ve never ever received an unsolicited email. A spam email. An unwanted creation that populates your inbox with titles aimed to grab your attention. Yup, I knew it! No hands were raised. The fact is we all are bombarded by spam, and it gets so well disguised that even the most sophisticated spam killers can’t see behind the smoke and mirrors.
Tales of a Japanese Canadian who learned the art of communication through clashing cultures. Born to Japanese parents in Canada, my journey of life began on a cross-cultural platform which has proven to become one where some of my most impactful life lessons were discovered.