Despite the connotation the word “game” implies, Gamification has much more to do with competition and simulation than it does with fun and games. This is because Gamification blends gaming components into the learning process, to make it more interactive and engaging.
Gamification offers several advantages, including:
It is a way to train people by engaging them into activities where they are highly motivated.
It involves new technologies (e.g. video games) that make it possible to observe participants’ attitude and behaviour, giving observers clues as to how they would react in real life situations.
It makes it possible to create “real life” situations that prove to be excellent training grounds for developing decision-making capacities.
It makes it possible to build motivation, e.g. by building stark awareness of potential dangers among participants.
It is often directly connected with immersive environments, resulting in a highly powerful learning tool.
We highly recommend Gamification as a learning tool, provided the context is appropriate, of course, that it fits into your “learning mix,” and that it furthers your business goals.