Where are Quebecers in their use of digital devices? This is the question that CEFRIO tries to answer each year with its famous NETrend survey. Here are some revealing numbers from its latest edition*.
* Data was collected in 2018.
Smartphone adoption is progressing
In fact, it is among Quebeckers with an annual family income of $40k or less that there is a noticeable increase in the use of the device. Between 2017 and 2018 the adoption of this device reached 55% for respondents with family incomes of less than $20,000 and 60% for those with family incomes between $20,000 and $39,999. In the first case, it is a leap of 23% in just one year, and in the second, of 14%.
Pretty well equipped!
Almost all adults in Quebec (95%) are equipped with at least one of these devices: personal computer, smartwatch or smart phone, electronic tablet or connected exercise bracelet. This number has steadily increased over the past three years. As for the intention of the respondents to buy at least one of these devices in 2019, 18% confirmed it.
Internet: ever more popular
While 51% of Quebec adults rate their ability to use the Internet at a “high” level, 95% are surfing there, 6% more than the previous year! Quebeckers use this tool also more frequently than in the last survey: 84% of them use it at least once a day compared to 80% in 2017.
Homes in connected mode
The proportion of Quebec households connected to the Internet reached 92% in 2018, which is 17% more than 10 years ago. Homes with children stand out as being the most likely to have an unlimited Internet package or a package that allows for the largest download capacity in their area.